Your Design Process is Killing You.

So, here's a podcast of one of the better panels I went to at Sxsw. It's pretty hard to listen to since it was a workshop. But if you fast forward to 47:25 you can here me & Ed's (the guy who i was working with during the session) solution we came up with for a "bad business idea" that we were given.

http://audio.sxsw.com/2010/podcasts/031410iYourDesignProcessisKillingYou.mp3